Boosting Web3 Community Engagement with TaskOn

Building a community requires community managers to spend a significant amount of time, effort, and resources to attract users to the community. However, even when channels provide enough traffic, the community may become less active, and there might not be an increase in users trying out the product.

How to attract users?

How do we engage community members?

How to increase conversion rates from community to product usage?

These are the questions that community managers face every day.

Challenges in User Acquisition

High Difficulty and Cost of Acquisition: In the competitive Web3 market, standing out and attracting users is challenging. Intense market competition means high user acquisition costs, as projects compete for limited user resources.

Low-Quality Users: The methods and sources of acquisition can affect user quality. Overemphasis on quantity over quality results in low user engagement rates. New users often lose interest after initial contact, leading to high acquisition costs but low user activity and retention.

Lack of Community Engagement: Many communities lack activity and meaningful discussions. For example, communities with tokens tend to focus on price fluctuations rather than the project's intrinsic value. This lack of engagement and discussion about the project’s vision and characteristics turns administrators into customer service reps, handling daily issues instead of promoting the project.

Why?

Compliance Issues: Navigating a complex regulatory environment is resource-intensive and can hinder market expansion and user acquisition.

High Entry Barriers: The technical complexity of the industry makes it difficult for new users to understand and participate. Terms like blockchain, smart contracts, and addresses can be daunting, creating a barrier to entry.

Severe Homogenization: New projects struggle to find unique selling points to attract and retain users.

Poor User Experience: Projects often lack user-friendly interfaces and smooth user experience, leading to lower user participation and retention.

Insufficient Understanding: Users often have a vague understanding of Web3 and its potential applications, affecting their engagement.

Lack of Community Management Resources and Experience: Some projects lack experienced community managers and effective management strategies, resulting in low community vitality and user participation.

Growth in Compliance

For Crypto/Web3 projects, establishing a compliant legal team and blocking access from restricted regions is a standard procedure. However, for operations teams, balancing growth with compliance can be challenging, especially when it comes to technical operations like IP blocking.

In such cases, collaborating with growth platforms that offer region restriction features can help mitigate compliance risks. For instance, using TaskOn's region restriction feature, community managers can block users from accessing their projects in regions that don't meet regulatory requirements when publishing activities. This approach helps avoid potential regulatory risks and maximizes growth effectiveness.

User Awareness: Interactive Content

Education and training are effective solutions to address the issues of high entry barriers and lack of understanding.

Educational Content: Providing the necessary information promptly and identifying the project's positioning is crucial. A good help manual is indispensable as it can significantly reduce repetitive work. The help manual helps members understand the project’s positioning and serves as the first guide users encounter when they start experiencing the product. Platforms like Medium and Gitbook are primary channels for hosting educational content.

Interactive Learning: Simply presenting project materials is only the first step. It’s essential to ensure that users truly understand and remember the content after studying it. Interactive learning activities can be set up to achieve this:

QA and Quizzes: Implementing interactive learning sessions, such as Q&A and quizzes, allows users to test their understanding by answering questions or participating in quizzes. These interactive sessions encourage active participation, enhancing users' understanding. This can also be done through TaskOn. For example, EarnM has set up a series of automated quiz tasks in its TaskOn community, which effectively enhances users' memory and understanding of the project content, thereby increasing user engagement and involvement.

Product Optimization: Feedback and Improvement Mechanisms

The core of product optimization lies in deeply understanding and meeting users' actual needs, which forms the foundation for providing a seamless user experience and enhancing engagement. To achieve this goal, the project team must establish continuous, two-way communication channels with users. This includes setting up an efficient user feedback system to ensure that valuable issues and suggestions are carefully considered and actively responded to.

Channels for Feedback:

Provide a contact email.

Establish a dedicated feedback channel on Telegram or Discord.

Set up a feedback forum on the official website, where users can easily share their insights and suggestions.

Example from Ethereum:

Ethereum has set up an online forum section on its official website, allowing users to engage in discussions, exchange ideas, and provide feedback.

This approach ensures that users' voices are heard, valuable feedback is gathered, and improvements can be made iteratively to enhance the overall user experience of the project.

Community Management: High Frequency & Incentives

Users only develop stickiness with applications and product features, so it's essential to encourage them to use the core functionalities frequently. Community plays a crucial role in achieving this:

Shared Experience and Interaction:

Community activities foster interaction and connection among users, allowing them to share experiences, stories, and insights about using the product. This enhances their sense of belonging and loyalty to the product, encouraging continued use of its core functionalities.

User Education and Training:

Community members often spontaneously share tutorials and practical tips, helping others utilize the product more effectively, thus improving their satisfaction and efficiency. This knowledge-sharing and mutual assistance among users accelerates the learning curve for new users, lowering their entry barriers and promoting higher engagement and loyalty.

Information Dissemination:

The community serves as a collective group through which product features and advantages can be effectively communicated to users.

Effective Community Management and Promoting Product Use

Define Value-Driven Behaviors

Start by defining behaviors within the community that contribute value to the product. For DeFi projects, this might involve transaction volumes or asset holding periods, while for NFT projects, it could focus on the quantity and duration of NFT holdings. Tailor these behaviors according to the specific product's goals.

Incentivize Value-Driven Behaviors

Implementing incentive mechanisms that provide positive feedback for completing value-driven behaviors encourages their repetition. Integrating a rewards system is a common practice, with many projects moving away from traditional Token Generation Events (TGEs) to adopt a points-based loyalty system. Over time, as users accumulate points, their investment in the project grows, enhancing stickiness.

Setting Up a Points-Based Loyalty System

Utilize tools like TaskOn, which offers comprehensive tools for quickly setting up a points-based loyalty system. This facilitates the rapid implementation of a structured rewards framework tailored to encourage desired behaviors within the community

By effectively managing the community and implementing incentive structures aligned with user behaviors, projects can enhance user engagement, loyalty, and ultimately, the sustainable growth of their platforms.

And to provide a fully informative Leaderboard, the community manager also does not need to manually calculate each member's points, significantly reducing their workload. Additionally, the Leaderboard updates in real-time, fostering competition among users and increasing their motivation.

Frequency

To increase the frequency of behaviors, habitual engagement is crucial. For community managers, repeatedly mentioning tasks in the community daily is inefficient and overwhelming.

Why not present these behaviors as tasks? Community users won't have to meticulously sift through messages in the group. Instead, community managers need a platform that clearly outlines tasks users need to complete at each stage, visible at a glance when they log in daily.

TaskOn support sets the frequency of each task: Once/Daily/Weekly/Monthly. Task statuses are updated regularly without manual intervention by community managers.

Operational Automation

Tasks such as posting activities, setting reminders, informing about steps, verifying user participation, collecting activity data, and synchronizing information consume significant time and effort daily for community managers. This not only impacts their efficiency but also prevents them from focusing on higher-level strategic operations.

Therefore, operational automation is becoming an urgent necessity. TaskOn introduces Smart Task functionality, automatically creating various tasks. For example, when an official account posts new content, the system automatically creates tasks like sharing, liking, quoting, etc., in the community. This eliminates the need for manual task creation and management by community managers, saving substantial time and effort.

TaskOn provides over fifty task templates covering various community activities. These templates support automatic verification for all tasks except Proof of Work (PoW), meaning the system checks if users have completed specified tasks and update statuses in real time, significantly reducing manual work for community managers.

By automating these operational tasks, community managers can devote more time and energy to community building and user interaction, enhancing overall community activity and engagement. Moreover, automated task management improves the efficiency and accuracy of activity execution, ensuring every community event runs smoothly and achieves its intended goals.

Data Dashboard

A data dashboard is essential for community operations and management, providing a comprehensive view of key metrics and statistics related to community activities. TaskOn's data dashboard is powerful and intuitive, helping community managers better understand and analyze user behavior, activity participation, and overall community health.

The dashboard aggregates real-time data from all community tasks and activities, allowing community managers to gain insights into user participation and behavior patterns. Key metrics displayed include task completion rates, number of participants in activities, user activity levels, retention rates, etc. These insights not only assist community managers in evaluating the effectiveness of each task and activity but also identify potential issues and areas for improvement.

Integrating SNS and Web3 addresses centralizes community operations, thereby enhancing operational efficiency. Given the team's limited resources and the personal time and energy of community managers, utilizing tools can better steer the team on the right path.

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