Guide to Successful User Acquisitions in Web3 Communities

When establishing a community, the first step is customer acquisition. A community can only exist where there are people. The first challenge community managers face is how to acquire customers. By considering the following three questions, community managers can find the best way to acquire customers for the community:

Who: Identify Target Users

Web3 can be broadly divided into transactional and non-transactional tracks, with significant differences in the behaviors and habits of these two user groups.

Users who do on-chain transactions focus primarily on market fluctuations and investment opportunities, aiming to maximize returns. They are highly sensitive to the security and liquidity of trading platforms, tend to use professional trading tools and platforms, and pay attention to the technical strength and team background of projects.

Users without on-chain transactions: These users are more interested in the application of digital assets in real-life and innovative fields. They value community building, product features, and user experience, and are willing to contribute time and resources to socially impactful and creative projects.

By identifying the target users for community acquisition, community managers can tailor acquisition hooks based on the characteristics of different user groups and product attributes.

What: The Acquisition Hooks

For Users who do on-chain transactions: TGE is one of the fastest ways to attract these users, but relying solely on TGE is not conducive to the long-term and healthy development of the community because of the low loyalty of such users. Community managers should consider multiple factors when choosing hooks. Besides TGE, they can promote the product's professionalism, security, solutions, and technical strength of the project.

For Users without on-chain transactions: These users are more abstract and focus on connections between people. Therefore, the community manager’s hooks should resonate emotionally with this group, making them feel that this project and community can deepen their identity in the virtual world.

Community managers need to consider choosing appropriate hooks carefully. Inappropriate hooks may lead to unrealistic expectations before users join the community, resulting in a backlash effect.

Where: Channel Selection

In addition to traditional channels such as social platforms and media advertisements, Key Opinion Leaders (KOLs) are also an important channel for many projects. Over time, growth platforms have also become a choice for more projects. For example, since 2023, 1inch has launched growth activities on the TaskOn growth platform:

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Why Are More Community Managers Choosing Growth Conversion Platforms Like TaskOn?

• Powerful User Data and Analytics

• Growth platforms typically have robust user data and analytical capabilities, helping communities precisely target their ideal user groups. This means that promotional and marketing activities can be directed toward the most likely interested users, improving the efficiency of community customer acquisition.

• Reduced User Education Costs

• Users acquired through growth platforms generally possess basic knowledge about Web3, which reduces the workload of community managers in educating new users.

• Leverage Platform Growth Incentives

• Growth platforms often have their growth incentives, aiming to attract more users to achieve their growth goals. Collaborating with these platforms can fully utilize their growth momentum, achieving a “growth x growth” effect, and helping communities expand rapidly.

• Lower Customer Acquisition Costs

• Compared to traditional marketing channels, using growth platforms for customer acquisition typically lowers costs. Growth platforms have a large user base and traffic, meaning communities don’t need to invest significant funds in advertising or marketing activities.

In a limited budget scenario, community managers must carefully select channels to maximize the use of their resources. Whether it’s platform paid ads, KOLs, or growth platforms, managers need to evaluate the costs. If choosing a growth platform, there are many options in the market. Community managers need to fully understand the usage fees and effectiveness of each growth platform and monitor their changes and trends to ensure maximum acquisition effectiveness.

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