How to Build and Grow Your Discord and Telegram Community?

Most projects' Discord and Telegram communities primarily serve as bridges for communication among project members and users. However, the community's role goes beyond this—it should also act as a gateway for users to access the product.

Key metrics such as member count, activity level, and retention rate are crucial for Discord and Telegram operators. Additionally, they should focus on conversion rates from other platforms to Discord and Telegram, the overlap between followers and members on these platforms, and the traffic these communities drive to the official website. Understanding how Discord and Telegram members engage with the product on the official website is important.

Community Growth

When promoting a community, choosing the right channels can significantly enhance effectiveness. Advertising on traditional social media platforms may not be precise enough in targeting audiences. Moreover, transitioning from Web2 to Web3 involves natural learning curves and higher entry barriers due to the complexity of Web3 concepts and product usage. This often leads to higher churn rates among those reached, making it suboptimal for most Web3 projects focused on efficiency.

Using TaskOn can eliminate these barriers:

Web3 growth platforms attract audiences already familiar with blockchain and Web3 concepts, possessing foundational knowledge and interest in related products or projects. This familiarity facilitates quicker acceptance and understanding, potentially saving projects time and costs associated with user education, thus streamlining the promotional process effectively.

Socialization: Use Member Social Networks

Invitation incentives and group challenges are effective ways to grow community numbers. We should deeply explore the social network potential of community members by implementing a series of attractive strategies, such as invitation rewards and group challenges, to encourage and motivate existing members to actively invite their families and friends to join our community. This approach not only expands the community but also enhances its activity and cohesion.

Invitation Incentives

Currently, TaskOn's invitation incentive task templates support two reward formats: Rewards per Invitee and Rewards by Tiers:

• Rewards per Invitee

• This method is intuitive and easy to understand. Each successful invitation of a new member results in a reward, ensuring users know their efforts will yield direct returns. Users receive rewards immediately after each successful invitation, which helps maintain their motivation and positivity. Moreover, operations managers can more accurately predict and control incentive costs, as each reward corresponds to a fixed number of invitations. This method is suitable for rapidly increasing user bases, especially in the early stages of a platform.

• Rewards by Tiers

• Tiered reward mechanisms encourage users to continue striving after reaching one tier, aiming for higher-tier rewards to increase their ongoing participation. Unlike rewarding for each invite, users may stop inviting after bringing in 2 or 3 people. With tiered invitations, users must successfully invite 5 people to earn the second reward (specific to project settings). Tiered rewards motivate users with larger social networks, as they can quickly reach higher tiers and attract higher-quality users.

This method is suitable for long-term user growth strategies, encouraging users to continue inviting and maintaining activity.

PK

In some GameFi projects, players can form teams to participate in competitive gaming, earning rewards through collaboration and competition between teams. This approach can similarly be applied to community growth:

• Enhanced Social Interaction and Engagement: Group PK fosters dual motivation of teamwork and competition, enhancing participants' social interaction experiences through interaction and competition with others. This interaction stimulates participants to better understand each other and build closer connections.

• Shared Goals and Collective Identity: Members participating in Group PK typically gather for a common goal. This shared goal strengthens group cohesion and a sense of belonging, making members feel they are part of a team.

• Triggering Competition and Motivation: Competitive events inspire participants' competitiveness and drive, encouraging them to engage more actively and strive harder. This competition is not only for personal glory but also for the honor and sense of achievement of the team.

• Expanding Community Influence: Group PK often attracts more attention and participation, especially on social media where sharing team performances can expand influence. This activity attracts new members and increases community exposure and influence.

• Establishing Long-term Participation Motivation: Members participating in Group PK often maintain long-term participation motivation due to the excitement of competition and support from the team, contributing to the stability and continuous development of the community.

Improve Retention Rate

Highlighting Key Features

In the Web3 world, homogenization is prevalent. Once a product gains attention, similar competitors quickly emerge, offering users numerous choices. Therefore, it's crucial to clearly articulate why users should choose your product over others. This requires spending significant time contemplating your product's core strengths and differences from competitors. This is the pivotal first step upon which all subsequent efforts will build.

Core Values: Clearly define the primary values and solutions your project offers, closely aligned with user needs and market pain points.

Differential Features: Emphasize the unique aspects and innovation of your project compared to competitors, aiding in establishing a distinctive brand image in the market.

Once you identify the core values and differential features of your product, operational efforts should focus on ingraining this awareness in users' minds and encouraging repeated daily use, which is an effective method for improving retention rates.

Gamification: Establishing Task Flows

Introducing leaderboards and competitive mechanisms stimulates competition and interaction among users, utilizing gaming mechanics to guide users from initial exploration to deep engagement. Rewards for completing tasks, achieving specific milestones, or participating in designated activities can enhance community participation and retention rates.

To boost community engagement and retention rates, Web3 projects should leverage TaskOn's versatile task templates. TaskOn facilitates community managers in creating task systems from scratch, starting with users' initial understanding of deep experiential paths.

Complete Brainwashing and Education

Initially, users may hesitate to use the product due to Web3's characteristics, where usage incurs costs (such as Gas fees). Ease these concerns through thorough brainwashing and education: Use storytelling to convey the project's core values and vision in simple, understandable language, explaining complex concepts and technologies to reduce user learning costs.

Follow SMS Accounts: Stay Updated on Important Project Updates (Medium, YouTube, etc.); Join Community Discord, Telegram, Visit Website, etc.

Community managers often find it cumbersome to sync daily project updates from various accounts (like X, Medium, YouTube) to the community. Sometimes, they need to share time-sensitive information promptly with the community. Consider using TaskOn's Smart Task feature to streamline these tasks—automatically create tasks such as reposting or liking posts from official X account updates, reading and sharing newly released Medium articles from the official channel, and more.

To enhance community interaction, there are two main aspects: interaction among members and interaction between members and the product. For community managers, the core goal of community operations is to swiftly convert community members into product users. To achieve this, community managers can design engaging challenges and tasks using interactive gaming mechanisms to cultivate user habits of using the product. This initial step of converting members into product users must be straightforward and user-friendly.

Some community managers have set up Q&A sessions on third-party community platforms, where they present project-related information in the form of questions. Users naturally build their initial impressions of the project while exploring the answers.

To deepen awareness, QA sessions, quizzes, and Proof of Work (PoW) can be utilized.

For immersive experiences, integrate tasks with sectors on TaskOn to create customized task paths adapted to the project's needs.

Points-based Level System

Establishing a Points-based level system using TaskOn can enhance user motivation and community engagement. Users earn points by completing community tasks and participating in activities that accumulate to enable level upgrades. The community user's level reflects their degree of involvement and contribution. Accumulated points can be redeemed for rewards or used to advance levels, thereby boosting user engagement and loyalty.

Product Value

To encourage more users to adopt the product, we can approach it from both the perspectives of "users" and "product."

Users: Through operational strategies, encourage users to integrate product usage into their daily habits.

Product: Continuously optimize the product to better align with users' actual needs and usage habits.

Creating Habits through Frequency

The frequency of product usage is a significant driver of user growth. When users find the product meets their needs and is easy to use, they are more likely to use it frequently and recommend it to others. By offering attractive features and designing tasks that encourage regular use, community managers can help users develop a habit of using the product.

Product Optimization

Continuous product optimization is crucial for attracting users and enhancing their satisfaction. By collecting and analyzing user feedback, we gain insights into their needs and preferences, enabling us to make timely adjustments and improvements such as improving UI design, optimizing product features, and fixing bugs or issues. Continuous product optimization aligns the product more closely with user expectations and needs, thereby increasing user satisfaction and loyalty, and ultimately driving growth in user adoption.

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