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How to Enhance Web3 Community Engagement: Effective Task System
In a Web3 community, a task system gamifies user engagement by leveraging psychological factors and rewards. It categorizes tasks by user lifecycle stages, cultivating habits and increasing retention. This approach helps users experience core product values, enhancing long-term growth and satisfaction.
WEB3 COMMUNITY BUILDING
Liz
7/25/20243 min read
The task system is a manifestation of product gamification, maximizing considerations of emotional factors, motivations, and other psychological aspects to provide users with reasons and rewards, reminding them to use the product daily, ideally multiple times a day.
Task System Framework: User Lifecycle
When constructing a task system, you can first establish a framework based on the user's lifecycle:
Acquisition Phase: Converting potential user traffic from the market into one's own users.
Growth Phase: Registering, logging in, activating, and starting to experience related services or functionalities of the product.
Maturity Phase: In-depth use of product features or services, contributing active time, advertising revenue, or payments.
Dormancy Phase: Mature users who have not generated valuable behaviors for a period.
Churn Phase: Users who have not logged in or visited for some time.
Utilizing TaskOn Community's Sector feature categorizes different tasks that users need to complete at each stage. For instance, users in the acquisition phase mostly need to understand the project. The Onboarding/For Beginners Sector can quickly establish an impression of the project for users through basic tasks such as following official accounts, joining Discord, and Telegram, reading Medium, visiting the official website, etc., without additional burden.
Cultivating User Habits: Frequency + Value
The task system cultivates user habits through frequent task settings and reward mechanisms. Through daily, weekly, or monthly tasks, users will gradually form a dependence on the product as they continually complete tasks.
Repeated tasks give users a sense of achievement and satisfaction after completion, gradually establishing a dependence on the product. This combination of frequency and value can effectively increase the conversion rate of users from beginners to active users to core users.
Experiencing the Core Value of the Product
Set tasks to guide users to understand the main functions of the product. The task system usually combines core functions of the product for setting, allowing users to quickly experience the core functions of the product through completing tasks, thereby rapidly establishing users' perception of the product's value.
Categorizing crypto products in the market based on on-chain activities: Trading and Non-Trading Categories
For trading products, such as, such as the SocialFi project, let users release a thread, review another
For non-trading products, such as SocialFi projects, engaging users in activities like posting, commenting, fostering connections between individuals, and allowing users to realize the value of their influence.
Referral
Repeated tasks give users a sense of achievement and satisfaction after completion, gradually establishing a dependence on the product. This combination of frequency and value can effectively increase the conversion rate of users from beginners to active users to core users.
Data Analysis
Through a data analytics dashboard, community managers and project teams can monitor user behavior in real time, evaluate the effectiveness of tasks, and make data-driven decisions. The first step in implementing a data analytics dashboard is data collection and integration. By integrating various data sources (such as users' social media accounts, Web3 addresses, and current status), user behavior data can be centralized for analysis on a single platform.
TaskOn Community integrates user data from both Web2 and Web3 accounts, including platforms like X, Telegram, Discord, Email, and Web3 Wallet Addresses.
A carefully designed task system can effectively guide users to experience the core value of the product, increase user stickiness, and ultimately enhance user usage time, activity level, and lifecycle value. By cultivating user habits, the task system not only increases user satisfaction and a sense of achievement but also lays a solid foundation for long-term product development.
Operations personnel can also analyze task completion rates and conversion rates.
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