Maximizing User Engagement and Retention in Web3 Communities

Level Program: Initial Setup of a User Loyalty System

As the community acquisition channels are established and user education content is completed, the community's initial construction is on track. Community managers need to focus some of their efforts on building a user loyalty system. To cultivate a core user group, community managers can consider introducing a loyalty program. Many project managers turn user contributions into phased achievements.

In the early stages of a project, if time and resources are limited, community managers can use tools to set up the initial loyalty system. Many community solution platforms on the market can help community managers quickly establish a loyalty system, starting with a points system.

Reward users for their current actions with points that they can accumulate and redeem for future benefits, giving them something to look forward to. The primary goal of community building is to establish an active, supportive, and cohesive user group. This is achieved by providing valuable content, resources, and interactive platforms that promote user communication and cooperation, ultimately leading to long-term user retention and contribution. The effectiveness of community building can be measured using indicators such as activity level, PMF (Product-Market Fit) usage rate, contribution level, and growth rate. Activity level reflects user engagement, PMF usage rate shows how well the community product aligns with the market, contribution level measures users' actual contributions to the community, and growth rate indicates the community's attractiveness and user retention capability.

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