Engage Your Community, Drive Growth and Succeed!
Strategies for Reducing Workload in Community Management
Community managers should prioritize enhancing conversion and engagement but often get bogged down by repetitive tasks and inefficient processes. Utilizing automation tools like TaskOn can simplify workflows, implement task-based reward systems, and provide data-driven insights, freeing up time for more strategic initiatives.
WEB3 COMMUNITY BUILDING
Liz
10/12/20244 min read
The primary responsibilities of a community manager should focus on improving conversion rates and user engagement within the community. However, in practice, community managers are often overwhelmed by repetitive and time-consuming tasks, such as answering frequently asked questions and sharing project updates. These tasks not only drain a significant amount of their time and energy but also limit their ability to focus on more strategic efforts.
Reasons for the Heavy Workload in Community Management
Lack of Automation Tools and Processes
Many tasks in community management, such as member verification and task management, still require manual execution, adding to the workload.
Difficulty in Managing Information as the Community Grows
As the community scales, the volume of information increases exponentially, making it harder to manage and filter relevant data effectively.
Lack of Standardization and Structured Processes
The absence of standardized and streamlined operational processes leads to inefficiency and frequent issues.
Challenges in Information Management
With multiple communication channels, it becomes difficult to manage information centrally and respond quickly to user needs.
Platform Limitations
Common community management platforms like Discord and Telegram have shortcomings in managing large communities, such as lacking member data integration across platforms.
To improve efficiency, community managers should differentiate platform functions: rely on Telegram and Discord for chat features, while using platforms like TaskOn Community for participation and broader community management solutions.
Building an Omnichannel System to Guide User Paths
When new members join the community, community managers need to guide them through understanding the project's background and core features, which is crucial for enhancing user affiliation with the product. However, since users are at different lifecycle stages, it is impractical for community managers to send customized messages to each user to advance them to the next stage. As a result, many community managers design simple onboarding tutorials for quick user initiation but often neglect effective lifecycle management strategies.
To ensure users at various lifecycle stages receive appropriate content while reducing manual intervention and workload, TaskOn Community can be utilized to build an omnichannel system.
The omnichannel system includes a task system, points system, level system, and incentive system.
Task System: Establish a task framework based on user lifecycle. Different lifecycle stages involve varying depths of understanding and interaction with the project, enabling community managers to utilize the task system to build the AAARRR framework for the community.
Content Synchronization: Community managers also need to synchronize project updates by sending article links and other information. This process can be cumbersome and feedback collection on whether users have engaged with the content is often challenging. TaskOn's Smart Task feature can automatically create tasks based on official project Twitter updates and post them in the Community. If authorized, the TaskOn Bot can also automatically forward these tasks to Telegram and Discord communities.
How to Encourage Users to Actively Learn About and Use the Product Rather Than Passively Receiving Information?
Points, Level, and Incentive Systems
Points System: Establish a points mechanism where users earn points by completing specific actions or tasks. For example, points can be earned by registering, participating in community discussions, or sharing content. This encourages users to participate actively and increases their interaction with and understanding of the product.
Level System: Create a level system based on activity and contribution. Users are assigned different levels according to their participation and contributions to the community. Higher-level users may enjoy privileges such as access to exclusive content or participation in special events, motivating them to engage more deeply with and use the product.
Incentive Mechanism: Design attractive rewards and incentives to encourage active participation. These could include tokens, NFTs, Discord roles, or physical prizes. Such incentives not only boost user engagement but also enhance their willingness to understand and use the product.
By reducing repetitive tasks with TaskOn Community, community managers can focus their efforts on optimizing community conversion rates.
Data-Driven Optimization Strategies
User Behavior Analysis
Community managers should delve into analyzing user behavior patterns on the platform. This includes examining user registration details, task completion status, community levels, and more. By leveraging this data, community managers can identify which steps or aspects may impact user conversion rates and take appropriate actions to optimize these processes.
Task Completion Analysis
Analyzing user task completion on the platform is also crucial. By monitoring and examining users' task completion rates, community managers can gain insights into which tasks are engaging and meaningful to users and which tasks might be causing user drop-off or acting as obstacles.
Using automation tools, refining workflows, and adopting data-driven strategies can significantly reduce the manual workload for community managers. This allows them to concentrate on personal skill development and career growth, ultimately leading to more effective and efficient community management.