TaskOn's Top Tips for a Successful Web3 Community Activation

To guide new users to participate and increase their engagement:

Clear user profiling × Precise hooks × Channels = Maximized customer acquisition traffic. Once the growth model is determined and executed, the community starts growing. However, community managers need to recognize that behaviors such as joining and then quickly quitting do not contribute to genuine community growth.

Community Content

To tackle the issue of low awareness, it's essential to enrich community content. The quality of content in a community is crucial when new members first engage with it. It shapes their first impression, helps them understand the discussion topics, and sets their expectations. This, in turn, subtly influences their mindset and engagement levels.

Considering new users may have a highly profit-driven mindset, the community's content should be both attractive and educational, helping users understand the core values of the community and promoting interaction and communication with other members. Community managers can focus on educational content and interactive content when creating community material. 

Educational Content: Deliver Valuable Information and Knowledge

Educational content is essential in community building. New members who cannot quickly obtain the necessary information or understand the project's positioning may lose interest and turn to other projects. To prevent this, community managers should convey valuable information and knowledge to new members through means such as publishing special articles, and guides and organizing AMA (Ask Me Anything). This helps new members better understand the project's core concepts and values.

Additionally, product manuals are also crucial. A complete product manual can significantly reduce repetitive tasks for community managers. Not only does it assist members in understanding the project's positioning, but it also serves as the first reference material when members start experiencing the product. For instance, Ethereum provides developers and users with a comprehensive, step-by-step Ethereum operation manual:

Interactive Content: Promoting User and Product Interaction

Community interaction can be divided into member-to-member interaction and member-to-product interaction. For community managers, the core goal of community operations is to promote member-to-product interaction and quickly convert community members into product users. To achieve this, community managers can design engaging challenges and tasks, using gamified interactions to cultivate user habits in using the product. This is the first step in transforming members into product users, so this process must be simple and easy to follow.

Some community managers set up Q&A collections on third-party community platforms, embedding the project's key messages in these questions. As users explore the answers, they gradually build an initial impression of the project without realizing it.

TaskOn supports setting up systematic Q&A collections in various formats, such as simple questions or multiple-choice questions. The survey mode can also help projects quickly gather user feedback.

Interactive content is not limited to Q&A. In DeFi and GameFi communities, the goal is to encourage users to gain a deeper understanding of the product through active use.

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