Top Growth Strategies For X

Do you know how many people worldwide are using social media? According to the latest data, there are over 5 billion active social media users globally, accounting for 62.3% of the global population. On average, social media users spend 2 hours and 23 minutes on these platforms daily and are active on nearly 7 different social platforms monthly.

For industries in Web3 that lack exposure, social media platforms are essential battlegrounds for brand marketing and traffic acquisition.

Choosing between Web3 native social media platforms and Web2 platforms:

When resources are limited, the primary question is which social media platforms, should be the main channel?

Web3's native social media platforms vs. Web2 platforms?

From the perspective of traffic acquisition, we use data as a reference standard.

Farcaster, dubbed as Web3's X, is gaining momentum. How does its data compare to the real thing?

According to Dune's data, Farcaster's recent daily activity is around 50k-60k; Xdata shows that as of April 2024, 250 million people use X every day.

Despite Farcaster appearing more aligned with Web3 culture in its philosophy and functionality, the vast traffic gap tells us that if a social media platform must be chosen, X can be the primary platform to build.

X Growth Strategies

When deciding to allocate most resources to the X platform, what growth strategies can be employed? What are some commonly used growth strategies in the market?

Persona Design

Personifying and establishing a consistent tone of voice and style for the account enhances its approachability and distinctiveness. For instance, if the target audience consists of young tech enthusiasts, using a humorous and engaging tone can foster a relaxed and enjoyable user interaction, enhancing emotional connection. For professional industry audiences, adopting a professional and reliable tone offering deep insights and analyses builds trust. Consistency in style is key to establishing and maintaining brand image.

Communicating Core Values and Key Features

Ensure all content revolves around the project's core values and unique selling points. Telling stories, presenting case studies, and showcasing user successes and real experiences, clarify the project's uniqueness and advantages. Narrate the project's origin story, describe its vision and mission, and demonstrate how the project delivers real value to users. This not only increases user awareness and understanding but also enhances emotional investment and loyalty.

Adapting to Trends

1. Engagement with Trending Topics

   Operate accounts effectively by staying updated on current trends. Link these trends to your project content to make your posts timely and relevant. For instance, release content quickly when a relevant industry topic gains attention. Share unique insights to demonstrate relevance and boost brand impact.

   Engage in discussions on popular topics to further increase visibility. Comment promptly on hot events and contribute your viewpoint to establish your brand as a relevant industry voice.

2. Interactive Engagement

   Actively participate in influential discussions within the industry, comment on and repost relevant content to enhance account visibility and interaction rates. Respond to user comments and direct messages to demonstrate active community management and engagement.

3. Joint Campaigns

   Stimulating growth through campaigns is effective: Giveaways. Sometimes, to expand the reach of giveaways, activities are conducted in collaboration. Collaborative partners may include project teams, Key Opinion Leaders (KOLs), or growth platforms like TaskOn.

   In previous social media growth campaigns, activities often straightforwardly encouraged actions such as "Follow, RT&LIKE, TAG," which are considered direct social media farming. However, on April 19th, Elon Musk's post indicated strict scrutiny of such behaviors, with severe penalties including account closure.

This measure significantly reduces the threat to growth platforms like TaskOn, where all user requirements are clearly displayed on the activity page. Project teams can simply include the link in their tweets for users to understand the steps to participate. TaskOn's diverse X task templates facilitate enhanced interaction with users.

TaskOn enables simultaneous joint activities with multiple projects. Conducting joint campaigns with several projects on X often requires cross-posting similar messages, resulting in redundant account content. Utilizing TaskOn's Event feature consolidates all information into one link, allowing projects to post once for centralized information dissemination and potentially increasing weightage.

Using Algorithms to Maximize Exposure

X's algorithm is a highly complex and sophisticated system, designed to deliver personalized content experiences to users. It ensures each user discovers the most interesting posts.

While direct access to X's core algorithm isn't possible, strategies can be developed by studying X's open-source code and analyzing platform operations. This enhances account influence and visibility. Strategies typically involve creating quality content, engaging with users effectively, and optimizing the account's social connections to increase tweet discovery and sharing:

Focus on Content Quality

In addition to necessary updates and project progress reports, enriching content encourages organic sharing. Easily shareable content typically features qualities such as being enjoyable, relatable, or useful. Initially, focusing on sharing useful information is advisable.

For example:

For security-related projects, publishing content on asset security measures.

Centralized exchanges (CEX) and decentralized exchanges (DEX), share information like price trends and trading volumes to assist users in making trading decisions.

Ensure content relevance to the project and provide practical information to save users' time and effort. This approach not only increases content-sharing rates but also enhances user trust and reliance on the project.

Content in Different Format

Incorporating images and videos in tweets attracts attention and boosts interaction rates. While X remains primarily a text-based platform, videos are essential given its versatile positioning. Videos receive broader distribution, but longer videos may have lower retention rates. Hence, it's advisable to avoid lengthy videos when possible.

Comment is Important

According to X's mechanics, actions like replies, reposts, and quoting contribute to account visibility on the homepage.

In addition to sharing easily shareable content and encouraging users to repost and quote, actively engaging with users by replying to comments under posts is crucial. X emphasizes comments, making it easier for your replies to be pushed to users' timelines compared to mere reposts. Your content should also aim to spark discussions and generate more replies.

Here are some strategies for maximizing engagement through comments:

Engagement in Project Official Account

• Don't just publish content in the comments section; instead, use it as a medium to interact with users actively.

• Actively participate in discussions within the comments section to foster engagement and build a community around your project.

Engagement on Others' Accounts

• If you find resonance with or have insights on others' content in their comments section, actively participate by leaving meaningful comments.

• Quality replies will receive more exposure and rank higher in the comments section.

Timing Considerations

Try to tweet when your target audience is most active. Here are some suggestions for optimal posting times on X, although you can also determine the best posting times for your account through third-party analytics tools or personal experimentation:

By implementing these strategies and being mindful of optimal posting times, you can effectively enhance engagement, visibility, and interaction on X.

Social Graph Dynamics

On X, the "influence" of an individual and the likelihood of their tweets being viewed and interacted with are significantly influenced by the quality of users they interact with. Frequent interactions with accounts of poor quality, often characterized by low follower-to-following ratios or flagged as spam, bots, or harmful content creators, can negatively impact your X account.

Therefore, it's essential to regularly manage the accounts you follow and those that follow you. When engaging in the comments section, pay attention to the quality of the accounts you interact with to strengthen your account's social graph.

Subscriptions for Increased Exposure

X's algorithm may prioritize displaying content from subscribed accounts because they are generally considered high-quality and valuable sources of information. This means content from subscribed accounts is more likely to appear on users' homepages and in search results, thereby increasing exposure. Additionally, due to the authority and credibility of verified accounts, users are more inclined to follow, read, and engage with their content.

Attention to Detail Determines Success

To maximize the effectiveness of operating your X account, it's crucial to understand both the mechanisms of the recommendation algorithm and the rules that could affect your account's weight:

Every day, nearly 250 million users are active on X, spending an average of nearly 30 minutes daily on the platform. For Web3 projects, X represents an invaluable channel where enhancing growth can significantly boost user acquisition. Allocating resources to the most effective avenues and expanding customer acquisition channels could yield substantial results.

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