The Guide to Festival Campaigns on TaskOn

Challenge

Open source is a fundamental characteristic of Web3 projects, and the high transparency has also led to product homogenization. If the project lacks distinctive features, it may result in low brand awareness and increased costs in acquiring users. Additionally, almost all Web3 products primarily need decentralized wallets for functionality. However, a user's wallet can experience multiple projects, and creating a new wallet address incurs no cost. As a result, cultivating user loyalty becomes challenging, and retention rates remain low.

Web3 projects need tools and strategies to overcome these issues, and the festival presents one of the best opportunities for brand marketing and user acquisition.

Users, immersed in the ambiance of specific festive moments, exhibit peak curiosity and enthusiasm. Introducing engaging and creative activities during these occasions allows projects to boost social interaction and user engagement, stimulate product promotion, strengthen brand awareness and customer loyalty, and foster community development and interaction.

Take the recent Christmas season, for instance. Numerous projects showcased their prowess, some offering generous prizes, while others initiated Christmas activities a month in advance.

In such intense festival marketing battles, how can you ensure that your festival activities stand out among these competitions?

Over 100 projects found answers on TaskOn.

TaskOn Christmas Epic

For important festivals such as Christmas, many projects will invest a lot of resources during the festival campaign, leading to fierce competition. A reasonable threshold for the campaign is crucial, because excessive thresholds may lead to low user participation. The purpose of the campaign must be clear and the task of your campaign is streamlined.

How to Design Your Festival Campaign?

• Task Design

• The project, aiming to strengthen brand awareness and foster community growth through its Christmas campaign, opts for off-chain tasks, with a focus on social media engagement and other related aspects.

Consider using the Optional and Mandatory feature to ensure simplicity in task quantity and enhance user conversion rates. Designate tasks directly related to primary data growth as mandatory. Simultaneously, set less critical tasks as optional.

If your social media followers and community have reached a decent scale, and you aim to grow your product's user base further, setting campaigns as on-chain tasks is appropriate. On-chain tasks come with a certain threshold, and TaskOn Points feature can assist in increasing user conversion rates.

The points feature is directly linked to the Leaderboard, serving as a metric to assess user engagement and task completion. By leveraging the points system, you can effectively allocate rewards for your campaigns, ensuring that genuine users receive appropriate recognition.

Tips: Similarly, utilize the Optional/Mandatory feature, designating crucial On-chain tasks as mandatory and less critical ones as optional.

• Rewards Settings

• In addition to task settings, you can enhance participation in campaigns by setting rewards.

• Guaranteed

• Both Tokens and NFTs support the option to pre-deposit rewards on TaskOn. Users are more inclined to engage in campaigns with explicit rewards, and pre-deposited rewards provide tangible and visible incentives.

• Campaigns with pre-deposited rewards will be remarked ‘Guaranteed’ on the explorer webpage, boosting click-through rates.

• Gas Free

• Gas free activities reduce participation barriers, attracting more users, increasing satisfaction, and avoiding potentially lower conversion rates due to gas fees.

• Campaigns with gas-free rewards will be remarked ‘Gas free' on the explorer webpage.

• After creating campaigns, the key lies in devising effective promotion strategies to ensure the event gains broader exposure.

How to Gain More Exposure?

• Join Epic

For some industry trends or major festivals, TaskOn launches Epic, and participating in such large-scale activities brings several benefits:

Cross-Promotion: Collaborative activities involving different projects provide an opportunity for cross-promotion. Each project can leverage the user base of others to increase visibility, enhancing brand exposure. Major projects often participate in these large-scale events.

Increased Exposure Opportunities: Large collaborative activities receive more exposure, featuring main banners, exclusive landing page, and more.

Resource Sharing: Multiple projects can share resources, including social media channels, technical support, and various areas of expertise. This collaboration improves the efficiency and quality of the activities.

Expanded User Base: Collaborative activities involving multiple projects bring together diverse user bases, expanding the overall user reach. This contributes to widespread event promotion and increased participation.

Enhanced Attractiveness: Joint activities with multiple projects typically offer richer and more diverse rewards, increasing user motivation to participate. Users have the chance to earn various rewards from different projects, making the activities more appealing.

• Create Referrals

To ensure that your event reaches a broader audience, you can use the Referrals feature. Referrals can generate greater social effects within the event, increasing user engagement, enhancing the event's influence, and also aiding in expanding your user base through users' social networks.

 Christmas Epic Highlights

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