Xyra Labs is an innovative AI-powered Web3 data protocol designed to help users analyze on-chain behavior and transform insights into actionable trading decisions. As part of its ecosystem expansion, Xyra Labs faced a familiar challenge shared by many emerging Web3 projects—how to acquire real users, activate them beyond a single interaction, and maintain engagement in an increasingly competitive and attention-driven environment.

To solve this, Xyra Labs partnered with TaskOn, leveraging its advanced quest, leaderboard, and milestone systems to convert user interest into lasting participation. Through a structured campaign journey, Xyra Labs transformed short-term campaign attention into repeat engagement and loyalty, demonstrating how TaskOn functions not merely as a “quest platform,” but as a complete Web3 User Lifecycle Management solution.

Customized Profile Page: Motion-Enhanced, Brand-Integrated Experience

To kickstart the campaign, Xyra Labs launched a dedicated TaskOn project profile using the WhiteLabel service. This includes a dynamic banner embedding Xyra’s branding elements, customized homepage layout showcasing the current leaderboard and ongoing community events, as well as active quests. Using the Whitelabel service also allows projects to monitor user behaviour against product and token contracts.
A unified profile also shared on the official website acts as a central hub for all campaigns, ensuring every user—new or returning—landed in a single, branded environment.
It established visual identity and familiarity, a key first step in the “Acquisition Stage” of TaskOn’s lifecycle framework.

Core Tasks: From Onboarding to Activation—Building Real Engagement Loops

Xyra Labs began with a “Kana on X” Onboarding Quest, introducing users to the protocol’s latest features and news. Through TaskOn’s API-based verification, the team could confirm genuine product usage (not fake clicks). This feature automatically validated dashboard registrations and first tool interactions—turning campaign actions into verified product data.

Xyra Labs has also added a series of Community tasks to increase engagement on its Telegram channel by rewarding users to send messages. This is another example of how Xyra is effectively using API-based verification to increase engagement on Telegram, which is important for this project growth phase.

Quest Series: Collaborative Campaigns Driving Ecosystem Growth

As part of its pre-TGE marketing strategy, Xyra Labs launched a themed quest series titled “Road to TGE.” Each quest within the series was designed around partnerships with other Web3 projects—allowing Xyra to co-host campaigns, cross-promote communities, and jointly reward participants.

This approach turned simple quest participation into a broader ecosystem engagement opportunity. By integrating multiple partners into one storyline, Xyra not only amplified visibility for its upcoming TGE but also provided users with varied, value-aligned missions—from testing Xyra’s analytics dashboard to interacting with partner products.

TaskOn’s Quest Feature made this process frictionless: campaigns could be cloned, customized, and verified automatically across partner projects. All related quests shared consistent branding and reward logic, ensuring users experienced a unified journey from start to finish.

Leaderboard System: Turning Engagement into Recognition

To gamify engagement, Xyra Labs activated TaskOn’s Leaderboard System, ranking users by total points earned from completed tasks. In addition, Xyra Labs has ongoing Leaderboard sprints, allowing users to earn additional USDT rewards based on their ranking. Rewards are broken into two tiers, promoting gamification and more opportunities for the community. The leaderboard visibility drove healthy community rivalry—users competed to stay in the top 100, which boosted long-term participation.

Customized Points System: Maintaining Continuity Through Brand Evolution

To strengthen user recognition and align with Xyra Labs’ evolving identity, the team implemented a customized points system within TaskOn.
Originally launched as Kana Points, the system was rebranded to Xyra Points following the project’s brand transition—seamlessly preserving all historical user data.

Through TaskOn’s custom points management panel, Xyra ensured that every user’s past achievements and accumulated points were automatically migrated to the new brand environment.
This not only maintained trust among existing participants but also provided a sense of long-term progression—key to user retention and loyalty.

By customizing their points name, design, and reward ratios, Xyra Labs turned what would have been a basic campaign metric into a branded loyalty asset that visually and emotionally connects users with the project.

The Events Feature: Unifying Campaigns Under a Thematic Growth Journey

Xyra Labs also made strategic use of TaskOn’s Events Feature, which allows multiple quests to be grouped under a single, cohesive theme.
For example, during its “Road to TGE” campaign series, Xyra organized several related quests—such as trading simulations, community tasks, and content engagement—under one event umbrella.

This structure provided users with a clear journey flow, where they could easily discover, complete, and track all related quests tied to the same milestone.
As users progressed through the event, TaskOn’s backend automatically accumulated their points and progress across all tasks, amplifying motivation and rewarding consistency.

By consolidating all themed quests into one event hub, Xyra Labs created a more immersive and intuitive experience, transforming fragmented interactions into a structured, long-term participation path.

Conclusion: From Tasks to Lifecycles

Xyra Labs’ partnership with TaskOn highlights the evolution of Web3 community building—from fragmented campaign execution to end-to-end user lifecycle management.

Through TaskOn, Xyra Labs achieved:

“Not just more users, but more meaningful users.”As the Web3 landscape matures, projects that master activation, retention, and loyalty will define the next growth wave.
TaskOn provides the infrastructure to make that possible—automating the user journey, ensuring authenticity, and transforming participation into a cycle of sustained growth.