Cracking the Web3 “Flash in the Pan”: How Gamification Builds Long-Term Retention & Loyalty
In the Web3 world, user attention is the scarcest resource. On-Chain data reports from Dune…
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Brand Sovereignty: The Strategic Case for White-Labeled Loyalty in Web3
In the current Web3 marketing landscape, the “Quest Platform” has become the industry standard. Projects,…
Read MoreWeb3 Hype Marketing Playbook: How Holiday Campaigns Drive Real User Growth
In the Web3 world, where attention is scarce and narratives rotate at warp speed, “time…
Read MoreMastering Web3 User Segmentation and Differentiated Incentives on TaskOn
In the Web3 world, users are not a monolithic traffic pool. They exist on a…
Read MoreWhen Should You Launch Your User Retention System?
In the Web3 operational playbook, moving from a social “cold start” to a fully functioning…
Read MoreGrowth Accounting: Decomposing DAU/MAU — New, Churn, and Resurrection
In the Web3 world, 80% of DAU/MAU volatility can be explained by the “Growth Accounting…
Read MoreNorth Star & LTV/CAC: Dialing in Your North Star Metric
In the traditional Web2 world, the North Star Metric (NSM) represents the singular key metric…
Read MoreRFM × Cohort: Diagnosing Retention and Repurchase Through Segmentation
In the current Web3 market fluctuation cycle, the cost of pure “Acquisition” is sky-high while…
Read MoreLanding AARRR in Web3: From Acquisition to Referral
In the realm of Web3 on-chain user growth, AARRR (Acquisition / Activation / Retention /…
Read MoreHow to Craft Your Project’s Narrative Through TaskOn’s Quest Design
In the attention-scarce world of Web3, the best stories aren’t just told—they’re lived. When a…
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