Bitcoin.com: From “Self-Custody Gateway” to “Multi-Chain Yield Distribution Layer”
Bitcoin.com acts as a mass-market self-custody wallet + multi-chain DeFi adoption & distribution layer. By building a product matrix around its Wallet, DEX (Verse DEX), and content/reward system (VERSE ecosystem), it lowers the barrier for users to move from simply “buying/holding” to “on-chain participation and earning.” Its wallet supports self-custody and connects to dApps across Ethereum, Polygon, Avalanche, BNB Smart Chain, and others via WalletConnect, positioning it as a classic consumer gateway + multi-chain DeFi access layer.
Since its inception in 2015, it has covered 75M+ wallet users/installs, offering buying, selling, swapping, and earning services. It supports over 100 assets and has contributed to 9.9% of global crypto adoption. Bitcoin.com allows users (including BTC holders) to enter on-chain yield scenarios with a lower barrier to entry.
I. The Current State of the Bitcoin Ecosystem
The Bitcoin ecosystem is facing the multiple pressures of liquidity silos, adoption barriers, and fragmented participation. With the rise of the BTC-native DeFi (BTCFi) ecosystem, Bitcoin has regained growth momentum: as of early December 2025, BTC’s market cap fluctuates in the $1.7–$1.8 trillion range, DeFi TVL on Bitcoin layers has reached $5B–$6B, and Layer 2 innovations like Stacks and Rootstock have unlocked new potential.
However, user retention rates remain low—the vast majority of holders are still passive “HODLers,” and the percentage of those actively participating in On-Chain finance remains low. Cross-chain liquidity traps, high barriers for new users (onboarding friction), and fragmented incentive mechanisms have stymied the ecosystem’s “organic” expansion force.
Therefore, the growth of the Bitcoin ecosystem no longer depends on “hype,” but on lowering participation barriers, enhancing the user experience, and sparking long-term loyalty.
Bitcoin.com is using its deep operational practices on the TaskOn platform to expand new growth curves and ensure its core products and brand value are broadcast more widely, providing a replicable answer.
II. TaskOn: Bitcoin.com Growth Engine and Engagement System
Bitcoin.com’s strategy on TaskOn isn’t just about “posting tasks”; it’s about building a comprehensive user participation and growth system. It reshapes the onboarding path via “task-driven engagement,” breaking down complex on-chain behaviors into intuitive, executable task modules.
Bitcoin.com has designed a comprehensive suite of growth tools centered around TaskOn’s core features:
1. Quest: The Main Engine for Behavioral Incentives
As the core product of the TaskOn platform, Quest is the hook that directly reaches users and serves as the project’s primary weapon for user growth.
Bitcoin.com’s Quests revolve around app downloads/registration, educational learning, user behavior nurturing, and On-Chain operations. For example, the “Monthly Sign Ups – August” campaign guided over 80,000 users to register by utilizing a task requiring registration and a $10 deposit into Bitcoin.com Casino and BC.Game, incentivized by over 3 million fxVERSE tokens. While acquiring a massive number of new users, it also utilized “Hold Token” tasks to encourage deeper product usage and cultivate user habits.
Branded Quest: The Marketing Masterstroke of the Roger Ver Event
Bitcoin.com launched a highly controversial yet viral task on TaskOn—the “Free Roger Ver” petition Quest.
The task required users to learn about the life of “Bitcoin Jesus” and sign a petition of support, offering substantial rewards for completion.
On the Quest page, Bitcoin.com clearly stated the token value: the first 4,000 eligible participants would each receive 5,412 VERSE (gas-free), worth slightly over $1 at the time of writing. VERSE is Bitcoin.com’s rewards and utility token, which can be used to start earning Bitcoin at a 30% APY.
Simultaneously, daily retweet tasks were designed in the GTC Task section, encouraging users to spread the word on platforms like X, Facebook, Instagram, and Reddit.
This move was a marketing stroke of genius. It not only broke the “Cold Start” dilemma typical of traditional Web3 campaigns but also conveyed Bitcoin.com’s brand spirit to the outside world: Bitcoin is not just a financial tool, but a carrier of the decentralized spirit and the value of freedom.
This technique of triggering community participation through “value resonance” reinforced Bitcoin.com’s brand narrative as a “consumer gateway for BTC users,” generating propagation effects far beyond simple transaction incentives and making TaskOn the main battlefield for its narrative distribution.
2. Community: The Stronghold for Locking in Real Users
Bitcoin.com’s construction of the Community module on TaskOn is particularly well-developed. Its design logic is “Tiered Incentives + Gated Tasks”:
- Some core tasks are locked, open only to users who complete specific pre-requisite tasks or hold VERSE tokens.
- This threshold mechanism creates a “deep engagement channel,” ensuring rewards flow to loyal users.
- Meanwhile, the points system and growth levels are bound to Discord roles (via the Benefit feature), forming a continuous sense of identity.
Bitcoin.com’s task system is divided into multiple tiers:
- Onboarding: Following social media, signing petitions, new user registration, voting/commenting on the platform to boost volume.
- Daily Rewards: Sharing petitions, depositing specific amounts of tokens.
- Raids: Guiding users to watch and like important livestreams and tweets.
- Affiliates: Expanding exposure through invitations and viral loops.
- Wallet Rewards & Swaps & HODL: Setting locked Tasks that can only be completed by meeting specific conditions, combined with core product functions to incentivize users to complete swaps, staking, and yield operations, binding wallet holding time and quantity to form long-term retention constraints.
This structure ensures tasks are no longer “short-term incentive-driven behaviors,” but interlocking growth paths. For example, Onboarding’s social media tasks have a clear goal: unlike most projects focusing solely on Twitter followers and comments, Bitcoin.com aims to grow volume on critical channels through user behavior. Daily Rewards plant the hook for cultivating user habits, continuously incentivizing users to participate in the core demand: speaking up for Roger Ver and continuous use of Bitcoin.com. Finally, locked tasks distinguish between power users and average users, creating a gap in the points Leaderboard, ultimately allowing for high-value rewards for deep users.
Bitcoin.com fully utilizes TaskOn’s Leaderboard and Leaderboard Sprint: the former establishes long-term rankings to encourage sustained activity; the latter serves as a tool for short-term bursts, driving peak user traffic during festivals or new version launches. Combined, they build a dual-drive mechanism of “long-term retention + short-term stimulus.”
3. Benefit & Lucky Wheel: Mechanisms for Enhanced Community Stickiness
At the same time, Bitcoin.com configured Discord role rewards via TaskOn’s Benefit module, allowing community contributors to gain exclusive Discord identities.
The Lucky Wheel, on the other hand, distributes tokens, limited task rewards, or Discord identities through a lottery format, sparking activity and virality.
This dual-track incentive binding “yield” with “identity” significantly improved Task completion rates and the quality of community participation.
III. A Sustainable Participation Path for the Bitcoin Ecosystem
Bitcoin.com has successfully built TaskOn into its Growth and Operations Operating System (OS)—one that satisfies product orientation (Wallet, DEX, Staking) while continuously amplifying the brand narrative through Quest and Community modules.
This dual-core drive of “Tech Tools + Community Spirit” provides a blueprint for sustainable growth within the Bitcoin ecosystem.
The Bitcoin.com case illustrates that the growth of the Bitcoin ecosystem is not just a question of capital inflow, but a question of activating participation flow. TaskOn provides the bridge that turns users from “spectators” into “contributors.” Through modules like Quest, Community, Benefit, and Leaderboard, it minimizes the entry barrier to the Bitcoin ecosystem and endows it with spiritual momentum through brand narrative.
The joint experiment between Bitcoin.com and TaskOn is providing a paradigm for this direction: the key to growth lies not in the size of the rewards, but in a systematic, layered, and value-oriented design.