Executive Summary: In the Web3 era where community is king, how do you break through growth plateaus? CJ Friends meticulously operated TaskOn’s Growth Quest feature, deploying a dual mechanism of “Mandatory Entry + Social Virality” to successfully build a Discord Community of over 77,000 users. This article provides a deep dive into the logic and strategy behind this growth.
01. The Challenge: The Dilemma of Moving from “Traffic” to “Retention”
For any Web3 project, Discord isn’t just a chat room; it’s an incubator for consensus. However, most projects face two core pain points:
- Sky-high Acquisition Costs: Traditional ad buys struggle to reach distinct, Web3-native users.
- Users are Just “Passing Through”: Users churn immediately after completing tasks, making it hard to convert them into long-term community members.
CJ Friends needed a solution capable of rapidly absorbing new traffic while settling loyal users through the social graph.
02. The Solution: TaskOn’s “Funnel-Style” Growth Model
CJ Friends didn’t opt for convoluted mechanics; instead, they deployed a classic “Threshold + Leverage” strategy via TaskOn.
Strategy Breakdown:
- Layer 1: Low-Friction Entry (The Hook)
- Mechanism: Set a Mandatory Task — Join the Discord Server.
- Expert Insight: This is the top of the funnel. TaskOn’s API provides millisecond-level verification to ensure users actually join the server. This step eliminates tedious registration processes, leveraging TaskOn’s massive traffic pool to seamlessly siphon public traffic into the private domain.
- Layer 2: Social Graph Virality (The Lever)
- Mechanism: Set an Optional Task — Invite friends to join Discord.
- Expert Insight: This was the “Alpha move” (key differentiator) for CJ Friends. It’s not just a task; it’s a K-factor (viral coefficient) amplifier. By making “invites” an optional but high-reward task, CJ Friends filtered for the “Super Connectors” in the community. These users didn’t just join; they deployed their own social capital to actively acquire new users for the community.
03. Why It Works: The Growth Psychology Behind TaskOn
As Web3 marketing experts, we see CJ Friends’ success not as luck, but as a perfect fit for the growth toolkit provided by TaskOn:
- API-Level Precision Verification: TaskOn’s deep integration with the Discord interface ensures the authenticity of Discord users. Only users who genuinely join and pass verification are recorded. This massively reduces invalid Bot traffic, preserving the community’s “signal-to-noise ratio.”
- Tiered Incentives: Securing the baseline via “Basic Tasks” while rewarding high contributors via “Invite Tasks.” This mechanism keeps it easy for the normies (just click to join) while getting the KOLs and power users excited (the more you invite, the more you earn), achieving full coverage across different user tiers.
- Frictionless UX: TaskOn’s Quest interface offers clear guidance. From clicking the task to jumping to Discord and verifying completion, the flow is unbroken. In the growth funnel, every click removed boosts conversion rates by over 20%.
04. The Results: The Data Speaks
By continuously running these types of Quests on TaskOn, CJ Friends achieved milestone results:
- Community Explosion: A single Quest campaign drove over 14,000+ in user growth. Through sustained operations, the Discord member count has broken through 77,000+, becoming a top-tier community in its track.
- High Engagement: Thanks to the trust endorsement from “friend referrals” and the distribution of “Quest rewards” (real incentives), the retention rate and activity level of new users are far superior to pure advertising channels.
- Brand Moat: A massive user base directly converts into market bargaining power and brand influence for the project.
05. Conclusion: Replicating the Success
The CJ Friends case proves that Web3 growth doesn’t require complex code, just the right tools and strategies that align with human nature.
TaskOn provides projects with a plug-and-play growth engine. Whether you are a startup going from 0 to 1, or a mature project seeking a breakthrough, CJ Friends’ “Mandatory Entry + Social Virality” model is a best practice worth replicating on TaskOn immediately.