In the Web3 growth playbook, user “effectiveness” trumps “quantity” every time. The execution by top-tier DEX aggregator 1inch during TaskOn’s official EPIC campaigns (such as Taskmas and Cupid’s) offers a masterclass in this principle. By designing high-threshold on-chain tasks, they successfully shifted user motivation from a simple “completion” mindset to a “high-weight point competition,” effectively filtering and activating high-value trading users.
This case study takes a deep dive into how the 1inch Quest (specifically: Swap at least $100+ on Arbitrum) attracted over 16,000+ users—smashing industry averages—to maximize ROI.
Strategic Core: The Competitive Leverage of Leaderboards + High-Incentive On-Chain Weighting
The secret sauce to 1inch’s success lies in the precise utilization of the Leaderboard ranking mechanism within TaskOn EPIC campaigns. This transformed their Quests from standard tasks into high-value strategic moves.
1. Core Drivers: Stacking High Rewards and Utility
The final rewards for TaskOn EPIC campaigns have a velvet rope: users must complete a specific number of Quests to qualify. Furthermore, among all participating projects, the incentive amount for the OnChain Quest is significantly higher than that of the OffChain Quest. Under the combined influence of participant volume, reward size, and stacked utility, the interaction rates for the OnChain Quest naturally outperform the norm.
For a user, executing a $100 Swap on 1inch delivers compounded returns. Beyond the specific Quest’s 2K USDT prize and the final EPIC grand prize pool, 1inch—as a blue-chip project—carries massive expectations for potential airdrops or governance tokens.
2. Target User Filtering: Proof of Asset
Setting a $100+ Swap threshold acts as an instant “validity” check for users.
- Filtering Low-Value Users: The task demands that users possess real assets, pay Gas, and execute core trading behaviors. This naturally filters out the majority of “zero-cost” airdrop farmers and bots.
- Targeted Activation: The users who do participate are high-value traders equipped with a capital base, on-chain experience, and strong intent. This is exactly the core asset class a DEX aggregator like 1inch needs to capture.
Conclusion and Growth Alpha: The Web3 High-Efficiency Growth Formula
1inch’s success proves that on the TaskOn platform, top-tier projects can leverage High-Threshold Quests and Competitive Leaderboard mechanisms to achieve high-leverage acquisition of on-chain data and quality users.
Avoid low-cost tasks. Be bold and set high barriers like Swap, Hold, or Providing Liquidity. Direct your marketing budget precisely toward users with assets and intent. Combine this with GTC or point systems to funnel these activated users into a long-term accumulation mechanism, paving the way for user retention and token utility post-TGE.
By adopting the 1inch model, projects can treat the TaskOn platform as a strategic engine for on-chain user filtering and data growth.